Abstract—Hotel, as a key component of accommodation, which is a major element of tourism industry with this sustainable idea, the long-term of view, is very attracting the eyes of sustainablism in its regular management. Especially star-scale hotels’ positioning remains important in global marketing by international growing and sustainable developing. However some star-scale hotels in China have been slow in adapting and contributing to sustainable tourism. They essentially need to learn from Huangshan Hotels, to improve their sustainability by this learning and enhancing their real sustainable competencies in this market. This dissertation aims to show the behaviors, attitudes and perceptions towards the awareness and adoption of sustainability and contribution to sustainable tourism in hotels, especially star-scale hotels, take the Huangshan Hotels as an example, by surveying the hoteliers, by analyzing the relevant literature and investigating star-scale hotels and relevant local authorities in a traditional tourism destination- Huangshan, a typical representative, locates in Southeast China. A theoretical framework embracing sustainable tourism development, star scale hotels, through which current and potential improvement as an essential component in sustainable tourism are analyzed. On the other hand local authorities’ attitudes and policies to support the development of those hotels are also examined. Based on this framework, star-scale hotels and relevant local authorities in Huangshan are surveyed in an attempt to identify existing circumstance and potential developing of star scale hotels’ sustainability as a contribution to sustainable tourism, discover their awareness and attitudes towards that improvement as well as examine their future plans or expectations with regards to it. Given the attractive and valuable experience, the image may have been high lightened and amplified by those later followers.
Index Terms—Sustainable hospitality, sustainability, experience
The authors are with is with Administrative Business Department, Beijing Institute of Economics and Management (e-mail: qilunzhang@biem.edu.cn)
Cite: Qilun Zhang and Li Chen, "The Attractive Experience on Sustainable Tourism in Huangshan Star-scaled Hotels," International Journal of Future Computer and Communication vol. 1, no. 3, pp. 252-255, 2012.
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