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General Information

Prof. Pascal Lorenz
University of Haute Alsace, France
It is my honor to be the editor-in-chief of IJFCC. The journal publishes good papers in the field of future computer and communication. Hopefully, IJFCC will become a recognized journal among the readers in the filed of future computer and communication.

IJFCC 2013 Vol.2(6): 581-584 ISSN: 2010-3751
DOI: 10.7763/IJFCC.2013.V2.231

A Step towards Real-Time Customer Relationship Management (CRM)

Muhammad Safeer and Asif Muhammad Malik
Abstract—Over the past two decades especially with the start of 21st century, Business Intelligence (BI) has emerged as driving force for businesses. Traditional BI tools, methodologies and techniques are being used for strategic decisions. However with the emergence of Real-Time BI (RTBI), goals of real-time responses can be realized. Customer Relationship Management (CRM) is considered as an eye for any successful business. In the recent era, demand of Real-Time CRM is in focus. To achieve the objectives of Real-Time CRM, we have studied the case of CRM and developed a model based on RTBI. Later the model is implemented at an Internet Service Provider (ISP). This work highlights the integration of RTBI with CRM and sets new trends for real-time responses in applications like CRM.

Index Terms—Business intelligence (BI), real-time BI (RTBI), customer relationship management (CRM), real-time CRM.

The authors are with Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan (e-mail: safeeronline@hotmail.com, mAsifQadri@hotmail.com)


Cite:Muhammad Safeer and Asif Muhammad Malik, "A Step towards Real-Time Customer Relationship Management (CRM)," International Journal of Future Computer and Communication vol. 2, no. 6, pp. 581-584, 2013.

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