—Over the past two decades especially with the start
of 21st century, Business Intelligence (BI) has emerged as
driving force for businesses. Traditional BI tools, methodologies
and techniques are being used for strategic decisions. However
with the emergence of Real-Time BI (RTBI), goals of real-time
responses can be realized. Customer Relationship Management
(CRM) is considered as an eye for any successful business. In
the recent era, demand of Real-Time CRM is in focus. To
achieve the objectives of Real-Time CRM, we have studied the
case of CRM and developed a model based on RTBI. Later the
model is implemented at an Internet Service Provider (ISP).
This work highlights the integration of RTBI with CRM and
sets new trends for real-time responses in applications like
—Business intelligence (BI), real-time BI (RTBI),
customer relationship management (CRM), real-time CRM.
The authors are with Shaheed Zulfikar Ali Bhutto Institute of Science and
Technology (SZABIST), Islamabad, Pakistan (e-mail:
Cite:Muhammad Safeer and Asif Muhammad Malik, "A Step towards Real-Time Customer Relationship
Management (CRM)," International Journal of Future Computer and Communication vol. 2, no. 6, pp. 581-584, 2013.