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General Information
Editor-in-chief

Prof. Pascal Lorenz
University of Haute Alsace, France
 
It is my honor to be the editor-in-chief of IJFCC. The journal publishes good papers in the field of future computer and communication. Hopefully, IJFCC will become a recognized journal among the readers in the filed of future computer and communication.

IJFCC 2020 Vol.9(4): 79-84 ISSN: 2010-3751
DOI: 10.18178/ijfcc.2020.9.4.570

Research on Internet Innovation Marketing Management-Taking Hengli Decoration Company as an Example

Haowei Ti, Liang Huang, Long Wu, Gang Bian, and Ding Ma
Abstract—With the rapid growth of China's economy and the improvement of residents' consumption levels, and the rapid development of network communication technology, Internet applications have played an increasingly important role in people's work and life. The revolutionary change in the era of online commerce is coming. The traditional marketing model that we have been operating for a long time will also be severely impacted by the online marketing model. Gradually launching online marketing operations and strategic planning have become necessary conditions for the company's development. More and more companies have gradually carried out a series of changes in traditional marketing strategies, and innovated traditional marketing models at the same time. As a traditional decoration company, Hengli Decoration Company has established a reputation in the decoration industry in Guangdong, but traditional marketing methods are facing difficulties and the company's performance has declined. For Hengli Decoration Company, it is a better way to get out of the marketing dilemma and develop Internet innovative marketing programs. It has a positive effect on promoting the development of the company.

Index Terms—Internet marketing, innovative marketing, management.

Haowei Ti is with Hong Kong Asia Business College/Assistant Dean, Hong Kong (e-mail: w18948756585@163.com).
Liang Huang, Long Wu, Gang Bian, and Ding Ma are with Hong Kong Asia Business College, Hong Kong (e-mail: info@abcollege.hk).

[PDF]

Cite: Haowei Ti, Liang Huang, Long Wu, Gang Bian, and Ding Ma, "Research on Internet Innovation Marketing Management-Taking Hengli Decoration Company as an Example," International Journal of Future Computer and Communication vol. 9, no. 4, pp. 79-84, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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