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General Information

Prof. Pascal Lorenz
University of Haute Alsace, France
It is my honor to be the editor-in-chief of IJFCC. The journal publishes good papers in the field of future computer and communication. Hopefully, IJFCC will become a recognized journal among the readers in the filed of future computer and communication.

IJFCC 2016 Vol.5(2): 104-107 ISSN: 2010-3751
doi: 10.18178/ijfcc.2016.5.2.453

Customer Value Analysis for Telecom Industry Based on Data Mining

Xiaoyong Liu and Hui Fu
Abstract—Customer plays an important role in survival and development of telecom enterprises. Every customer claims different development and care costs, which requires telecom enterprises to make different resource investment programs to customers of different types of value. Customer value analysis is necessary in order to guide enterprises to make optimum resource allocation effectively. In this paper, a model used to evaluate comprehensive value of customers was established according to the customer value evaluation system, and an empirical analysis based on real customer data of a telecom enterprise was implemented.

Index Terms—Data mining, comprehensive evaluation system, customer value, principal component analysis (PCA).

The authors are with the Department of Computer Science, Guangdong Polytechnic Normal University, Guangdong, 510665, China (e-mail: lxyong420@126.com, lindafh819@126.com).


Cite: Xiaoyong Liu and Hui Fu, "Customer Value Analysis for Telecom Industry Based on Data Mining," International Journal of Future Computer and Communication vol. 5, no. 2, pp. 104-107, 2016.

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