—Customer plays an important role in survival and
development of telecom enterprises. Every customer claims
different development and care costs, which requires telecom
enterprises to make different resource investment programs to
customers of different types of value. Customer value analysis is
necessary in order to guide enterprises to make optimum
resource allocation effectively. In this paper, a model used to
evaluate comprehensive value of customers was established
according to the customer value evaluation system, and an
empirical analysis based on real customer data of a telecom
enterprise was implemented.
—Data mining, comprehensive evaluation
system, customer value, principal component analysis (PCA).
The authors are with the Department of Computer Science, Guangdong
Polytechnic Normal University, Guangdong, 510665, China (e-mail:
Cite: Xiaoyong Liu and Hui Fu, "Customer Value Analysis for Telecom Industry Based on Data Mining," International Journal of Future Computer and Communication vol. 5, no. 2, pp. 104-107, 2016.