doi: 10.18178/ijfcc.2016.5.2.453
Customer Value Analysis for Telecom Industry Based on Data Mining
Xiaoyong Liu
,
Hui Fu
- Department of Computer Science, Guangdong Polytechnic Normal University, Guangdong, 510665, China.
Abstract
Customer plays an important role in survival anddevelopment of telecom enterprises. Every customer claimsdifferent development and care costs, which requires telecomenterprises to make different resource investment programs tocustomers of different types of value. Customer value analysis isnecessary in order to guide enterprises to make optimumresource allocation effectively. In this paper, a model used toevaluate comprehensive value of customers was establishedaccording to the customer value evaluation system, and anempirical analysis based on real customer data of a telecomenterprise was implemented.
Keywords
- Data mining
- comprehensive evaluationsystem
- customer value
- principal component analysis (PCA)
How to Cite
Xiaoyong Liu and Hui Fu, "Customer Value Analysis for Telecom Industry Based on Data Mining," International Journal of Future Computer and Communication, vol. 5, no. 2, pp. 104-107, 2016. https://doi.org/ 10.18178/ijfcc.2016.5.2.453
Copyright & License
Copyright © 2016 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).