1. Department of Computer Engineering, Istinye University, Istanbul, Türkiye
2. Department of R&D, Digiturk beIN Media Group, Istanbul, Türkiye
Email：reza.kalan@istinye.edu.tr (R.K.); murat.isleyen@digiturk.com.tr (M.I.)
*Corresponding author
Manuscript received May 7, 2025; revised June 18, 2025; accepted July 1, 2025; published July 9, 2025
Abstract—Technology push and society pull are driving an increasing number of people to come online, creating new opportunities for collaboration across both economic and social sphere. As digital tools and platforms evolve, they enable greater connectivity, allowing individuals and organizations to collaborate more easily, share knowledge, and innovate. This digital shift is not only transforming business models and economies, but also reshaping social dynamics, empowering people to engage in global conversations, build communities, and address complex issues in real time. However, the transition to the digital era brings significant challenges. Digital Transformation (DT) relies primarily on networks and Information Technology (IT) paradigms, which facilitate knowledge sharing. In this dynamic ecosystem, adapting to rapidly evolving high-tech innovations can be challenging. People are under constant pressure to adapt to technology and those affected by this transformation also influence the DT process. Alongside the acceleration of innovation, concerns around security and privacy remain critical. Recent advancements such as big data and Artificial Intelligence (AI) add agility to this paradigm, making it essential to establish a secure and responsible path forward. By balancing the advantages of technology with the need for authentic human interaction, we can foster a more harmonious and inclusive societal landscape. This article aims to explore the interplay between technology push and societal pull in the context of digitalization.
Keywords—digital transformation, information technology, big data, social network, society, trust
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Cite: Reza Kalan and Murat Isleyen, "Technology Push vs. Society Pull: Navigating Big Data for Service Innovation and Trust in the Age of Digital Transformation," International Journal of Future Computer and Communication, vol. 14, no. 2, pp. 21-28, 2025.
Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
(CC BY 4.0)
